Ignitiony — AI-Powered Outbound Sales

Active AI SDRs

↑ 2 launched this week

Replies received

143

↑ 2.8% reply rate

Meetings booked

↑ 6 this week

Sequences live

36 active · 14 drafts

Active AI SDRs

Live agents running campaigns now

James Carter — Client: Stackr · CRO Outbound

Client: Stackr · Email + LinkedIn · 14-day sequence

3.1%

reply rate

Sophie Bennett — Client: Vaultex · Compliance

Client: Vaultex · Email + LinkedIn · 14-day sequence

2.6%

reply rate

Michael Sawyer — Client: Crewform · HR Outbound

Client: Crewform · Email only · Warming up

1.2%

reply rate

Reports

Reply rate vs industry · last 12 weeks

Ignitiony avg

2.8%

↑ from 0.9% week 1

Industry avg

0.5%

Flat across 12 weeks

Uplift

5.6×

vs industry benchmark

Wk 1Wk 3Wk 5Wk 7Wk 9Wk 11Now

Replies needing review

Escalated to human queue

James Mullen Pricing Q

What's the monthly cost if we scale to 3 SDR slots?

9:14am

Sophie Raines Positive

This is actually impressive timing — we just kicked off...

8:47am

David Kim Timing

Reach back out in Q3 — we're mid-budget cycle right now

Tue

Laura Teague Booked

Done — booked in for Thursday at 2pm your time

Tue

Meetings this week

Prospect	Client	Time	Status
Sophie Raines Head of Revenue · Lumio	Lumio	Thu 2pm	Upcoming
Marcus Bell CRO · Finbridge	Vaultex	Wed 11am	Completed
Priya Nair VP Sales · Orbis	Stackr	Mon 3pm	Completed

James Carter

Client: Stackr · CRO Outbound

SaaS

Active Email LinkedIn

412

Sent

3.1%

Reply rate

Meetings

Sophie Bennett

Client: Vaultex · Compliance-Led

Fintech

Active Email LinkedIn

287

Sent

2.6%

Reply rate

Meetings

Daniel Whitfield

Client: Payrail · Partnerships

Fintech

Active Email LinkedIn

198

Sent

2.9%

Reply rate

Meetings

Michael Sawyer

Client: Crewform · HR SaaS Outbound

HR SaaS

Warming up Email

Sent

1.2%

Reply rate

Meetings

Emily Harlow

Client: Lumio · Enterprise SaaS

SaaS

Active Email LinkedIn

331

Sent

2.4%

Reply rate

Meetings

Oliver Pierce

Client: Nexleaf · PropTech CTO Outbound

PropTech

Active Email LinkedIn

152

Sent

2.1%

Reply rate

Meetings

Rachel Donovan

Client: Vaultex · Treasury Outbound

Fintech

Paused Email

Sent

1.8%

Reply rate

Meetings

Charlotte Reeve

Client: Stackr · Product-Led Growth Outbound

SaaS

Training Email LinkedIn

Sent

—

Reply rate

Meetings

New AI SDR

Configure a new agent

← Back to AI SDRs

James Carter

Active

Stackr · CRO Outbound · Email + LinkedIn

412

Emails sent

3.1%

Reply rate

Meetings

104

LI actions

Overview

Voice & Knowledge

Sequences

Reply log

ICP & Behaviour

Weekly performance

10 weeks agoThis week

Sentiment breakdown

Positive

52%

Timing

24%

Objection

14%

OOO

10%

Recent activity

Prospect	Company	Step	Action	Time
James Mullen	Orbit Analytics	Email 3	Escalated — pricing	9:14am
Sophie Raines	Lumio	Email 2	Positive reply — meeting booked	8:47am
Priya Nair	Orbis	LinkedIn 2	Connection accepted	Yesterday
Tom Warwick	Scalepath	Email 1	Sent	Yesterday

Voice settings

Tone

Calm and consultative

Writing style

Conversational, plain text, no bullets or bold

Email length (E1–E3)

80–100 words

Breakup email (E4)

50–70 words

Subject line style

3–6 words, lowercase, no question marks

Persona name

James Carter

Sending email

james@stackr-outreach.io

Core value propositions

Replaces full SDR headcount — no ramp, no churn risk

2.8% reply rate vs 0.5% industry average

47 qualified meetings in 90 days

Multichannel — email + LinkedIn in a single coordinated sequence

Guardrail phrases (never say)

guaranteed free trial just checking in touching base opportunity

Knowledge base — proof points

47 qualified meetings booked in 90 days for a SaaS client at Series B

2.8% reply rate versus a 0.5% industry average across active campaigns

Average time from first contact to meeting booked: 11 days

88% meeting show rate versus 72% industry average

Objection handling

Pricing question

Escalate immediately — do not respond autonomously

Timing objection

Snooze 60 days and re-engage with updated proof point

Wrong person

Ask for referral to correct contact, update CRM

Legal / compliance concern

Escalate immediately — do not respond autonomously

Reference documents

Ignitiony_Brochure_v3.pdf

Stackr_ICP_Brief.pdf

Prospect	Company	Sequence step	Sentiment	Action taken	Time
James Mullen	Orbit Analytics	Email 3	Pricing question	Escalated to human	Today 9:14am
Sophie Raines	Lumio	Email 2	Positive — wants a call	Meeting booked autonomously	Today 8:47am
David Kim	Scalepath	LinkedIn msg 2	Timing — next quarter	Snoozed 60 days	Tue 2:30pm
Anita Shah	Bridgeloop	Email 2	OOO auto-reply	Paused — resuming Mon	Mon 7:16am
Tom Warwick	Scalepath	Email 4 (breakup)	Positive — late reply	Meeting booked autonomously	Thu 9:31am
Fiona Campbell	Flowstack	LinkedIn msg 2	Positive — interested	Meeting booked autonomously	Wed 3:01pm
Marcus Bell	Finbridge	Email 3	Positive — confirmed time	Meeting booked autonomously	Fri 8:02am
Laura Teague	Driftwood SaaS	Email 3	Referral — wrong person	CRM updated, new contact added	Last week
Ben Hargreaves	Northstone	Email 2	Positive — wants demo	Meeting booked autonomously	Last week
Rachel Morris	Talentbase	Email 3	Legal concern raised	Escalated to human	Last week

← Back

James Mullen

Head of Revenue · Orbit Analytics

Emails sent

Opens

LI touches

Engaged

Status

Contact details

james.mullen@orbitanalytics.io

linkedin.com/in/jamesmullen

Company

Orbit Analytics · 180 employees

List

Stackr — CRO prospects UK

Email verified

Verified

LinkedIn matched

Matched

Sequence enrollment

Sequence

Stackr — CRO Outbound v2

AI SDR

James Carter

Current step

Email 3 of 4

Variant

Variant A

Enrolled

8 days ago

Activity timeline

Replied — escalated for pricing question

Today, 9:14am · Email 3

Opened Email 3 — "quick question on your outbound"

Today, 8:50am

Email 3 sent

Mon, 8:22am

Opened Email 2 — "47 meetings, 90 days"

4 days ago

Email 2 sent

4 days ago

Enrolled in sequence · Email 1 sent

8 days ago

← Back to AI SDRs

Create new AI SDR

Configure your agent's identity, targeting, voice, and behaviour.

Identity

ICP & Targeting

Voice & Knowledge

Behaviour

Sequence

Launch

Step 1 of 6

All sequences (35)

Active (33)

Drafts (2)

Builder

Sequence	Client	Sector	AI SDR	Enrolled	Open rate	Reply rate	Meetings	Status

Workflows

Branching multichannel logic — reusable across sequences

← Back to workflow

Use in sequence

Attach this workflow to a sequence or create a new one

Attach to existing sequence

Select sequence

Or create a new sequence from this workflow

New sequence name

AI SDR

Prospect list

Lists

Search & find

Import

Suppression

Contact lists

52 lists across 6 clients

List name	Client	Sector	Type	Contacts	Verified	LI matched	Enrolled	Reply rate

Company

Industry

Headcount

Funding stage

Geography

Include markets

Exclude markets

AU/NZ excluded by default

Data quality

Email verified only

LinkedIn matched

Exclude suppressed

Exclude enrolled

Person

Job title keywords

Seniority

Department

Intent signals

Hiring signal

Job change

Keywords in bio

Est. 12,400+ contacts match

Import contacts

Upload a CSV file to add contacts to a prospect list

Upload file

Drop CSV file here or click to browse

Max 50,000 rows · CSV or XLSX

Import settings

Assign to client

List name

Deduplicate against

Check against suppression list

Email verification on import

LinkedIn match on import

Required columns: first name, last name, email · Optional: company, title, LinkedIn, phone

Your CSV column	Sample data	Maps to
`first_name`	James, Sarah, David
`last_name`	Carter, Bennett, Whitfield
`email_address`	j.carter@stackr.io
`company_name`	Stackr, Lumio, Vaultex
`job_title`	CRO, VP Sales, Head of Revenue
`linkedin_url`	linkedin.com/in/james-carter
`location`	London, UK

Suppression list

Domains, companies, and individual contacts excluded from all outreach

Total suppressed

247

Across all clients

Domains blocked

Including competitors

Individual contacts

209

Opt-outs and unsubscribes

Entry	Type	Reason	Client scope	Added by	Date
@rivaltech.io	Domain	Competitor domain	All clients	Neil W.	Jan 2026
@competitor-a.com	Domain	Competitor domain	All clients	Neil W.	Jan 2026
@do-not-contact.io	Domain	Legal request	All clients	Neil W.	Feb 2026
@rivalsaas.io	Domain	Competitor domain	All clients	Sam K.	Feb 2026
d.johnson@stackr.io	Email	Opted out	Stackr	System	Mar 2026
p.morgan@lumio.io	Email	Unsubscribed	Lumio	System	Apr 2026
k.harris@finbridgeco.com	Email	Client request	Vaultex	John K.	Apr 2026
Acme Corp	Company	Existing customer	Stackr	Neil W.	May 2026
@legacybank.co.uk	Domain	Legal request	Vaultex	Sam K.	May 2026
m.cross@payrail.io	Email	Opted out	Payrail	System	Jun 2026
GlobalFintechGroup	Company	Competitor	All clients	Neil W.	Jun 2026

Needs review (3)

James Mullen Pricing

What's the monthly cost if we scale...

9:14am

Sophie Raines Positive

This is actually impressive timing...

8:47am

David Kim Timing

Reach back out in Q3...

Tue

AI handled (6)

Laura Teague Booked

Done — booked for Thursday 2pm

Tue

Priya Nair Booked

Thursday works — 3pm confirmed

Mon

Anita Shah OOO

Auto-reply — back Monday, paused

Mon

Marcus Bell Booked

Wed 11am works for me, thanks

Fri

Tom Warwick No reply

Email 1 sent — no response yet

Thu

Alex Thornton Objection

We already have an outbound agency...

Wed

Rachel Morris Booked

Happy to have a chat, does Monday morning...

Mon

Ben Hargreaves Needs info

Can you tell me more about how the compliance...

Thu

Fiona Campbell Booked

Wednesday afternoon works — 2pm?

Thu

Booked this month

↑ 6 vs last month

Show rate

88%

Industry avg 72%

Avg days to meeting

From first contact

All meetings

Click any meeting to see the conversation that booked it

Prospect	Title	Client	AI SDR	Booked via	Date & time	Status	Outcome

Performance

Deliverability

Channel comparison

Client export

Total sent (30d)

5,140

Avg open rate

41%

↑ Industry avg 22%

Avg reply rate

2.8%

↑ Industry avg 0.5%

Meetings booked

90-day total

Reply rate trend — last 12 weeks

All clients vs industry avg

12 weeks ago — 0.9%This week — 2.8%

Funnel — last 30 days, all clients

Sent

5,140

Opened

2,107 (41%)

Replied

144 (2.8%)

Positive

75 (1.5%)

Meetings

Reply rate by client

Stackr

3.1%

Payrail

2.9%

Vaultex

2.6%

Lumio

2.4%

Nexleaf

2.1%

Crewform

1.2%

Meetings by AI SDR

James Carter

8 mtgs

Sophie Bennett

5 mtgs

Emily Harlow

4 mtgs

Daniel Whitfield

4 mtgs

Oliver Pierce

2 mtgs

Michael Sawyer

1 mtg

Full breakdown — by AI SDR

AI SDR	Client	Sent	Open rate	Reply rate	Positive	Meetings	Avg days to meeting
James Carter	Stackr	412	48%	3.1%	9	8	10
Sophie Bennett	Vaultex	287	41%	2.6%	6	5	12
Daniel Whitfield	Payrail	198	44%	2.9%	5	4	9
Emily Harlow	Lumio	331	39%	2.4%	5	4	13
Oliver Pierce	Nexleaf	152	37%	2.1%	3	2	14
Michael Sawyer	Crewform	64	28%	1.2%	1	1	16
Rachel Donovan	Vaultex	96	33%	1.8%	2	1	15
Charlotte Reeve	Stackr	0	—	—	—	0	—

Client workspaces

Client	Vertical	Tier	AI SDRs	Sequences	Meetings (30d)	Status	Contract
Stackr	SaaS	Scale	2	3	8	Active	Jan 26 – Jul 26
Lumio	SaaS	Growth	1	2	4	Active	Feb 26 – Aug 26
Vaultex	Fintech	Scale	2	2	5	Active	Mar 26 – Sep 26
Payrail	Fintech	Growth	1	1	4	Active	Apr 26 – Oct 26
Crewform	HR SaaS	Starter	1	1	1	Onboarding	Jun 26 – Dec 26
Nexleaf	PropTech	Starter	1	1	2	Active	May 26 – Nov 26

Crewform — Onboarding checklist

✓

Intake form received

ICP, value props, guardrails

✓

ICP confirmed

HR Directors, 50–500 employees, UK

✓

Sending domain set up

crewform-outreach.io — warming

LinkedIn seat provisioned

Awaiting client access

✓

AI SDR created

Michael Sawyer — HR SaaS Outbound

First sequence live

Pending LinkedIn seat

Infrastructure

Team

Compliance

Integrations

Email domains

Domain	Client	Inboxes	Daily cap	Status
stackr-outreach.io	Stackr	3	120/day	Healthy
lumio-reach.io	Lumio	2	80/day	Healthy
vaultex-outbound.io	Vaultex	2	80/day	Healthy
crewform-outreach.io	Crewform	1	30/day	Warming

LinkedIn seats

Account	AI SDR	Client	Daily conn. limit	Daily msg limit	Status
nova.ignitiony@gmail.com	James Carter	Stackr	20/day	40/day	Active
aria.ignitiony@gmail.com	Sophie Bennett	Vaultex	20/day	40/day	Active
kai.ignitiony@gmail.com	Daniel Whitfield	Payrail	20/day	40/day	Active

Name	Email	Role	Last active
Neil W.	neil@ignitiony.com	Admin	Now
Sam K.	sam@ignitiony.com	SDR Manager	1hr ago
Priya M.	priya@ignitiony.com	Viewer	Yesterday